Payboy
Payboy is a SaaS company that doesn’t shy away from turning heads — not just because of its name (yes, people do a double take), but because it’s bringing fresh ideas into the HRMS space. With strong local roots and a focus on supporting SMEs, Payboy has been busy shaking up an industry that often feels a little too stiff.
We matched them on their bold and quirky energy, building a brand presence that was playful yet credible, while also putting in place the serious tools they needed to grow.
From brand messaging and video, to SEO and lead tracking, our work connected the dots so that the personality of the brand carried right through to performance.
Services
Brand messaging
Brand video
Website copy
SEO strategy and training
Marketing dashboard
Leads management
Industry
HRMS
SaaS
Brand messaging
Payboy’s cheeky personality made it easy to lean into something different — not corporate jargon, but a brand voice that felt confident and local. Knowing that most of their clients were SMEs with the same entrepreneurial spark, we wove in that flavour so the brand felt relatable, while keeping just the right touch of professionalism.
Brand videos
Rather than tell the story from Payboy’s side, we flipped it around to speak directly to the questions their clients were already asking. The result was a brand film that felt honest, simple, and true to the small-business journey — grounding a bold brand in real conversations.
Website copy
We crafted site copy that didn’t just explain HRMS features, but connected with a local audience through tone, references, and rhythm. This made the site stand out from more corporate competitors, while helping Payboy sound like the approachable choice for SMEs.
SEO strategy and content writing
Payboy wanted to go toe-to-toe with the big boys, so we laid out a clear SEO plan to get them there. Together we mapped opportunities, trained their team to own the process, and built a strategy to outrank competitors without losing the brand’s playful edge.
When the team was running lean, we supported them with writing that was not only keyword-smart but also high-quality. This ensured their content kept climbing search rankings while staying consistent in tone.
