Kakuaa Coaching
Rooted in the Guarani word for “to grow,” Kakuaa Coaching draws from our client’s heritage and the rich tapestry of her personal and professional experiences. Her practice is built on the belief that true growth happens in a space of psychological safety—where individuals can explore both their strengths and vulnerabilities without external pressures.
We developed Kakuaa Coaching’s brand identity and website to embody that sense of warmth and trust. Every detail—from the grounded colour palette to the inviting tone of voice—was designed to reflect the safe, nurturing space she creates for clients to navigate their journeys with confidence and purpose.
Services
Brand identity
Web design
SEO strategy
Social media strategy
Industry
Executive & Personal Development Coaching
Brand identity
The Kakuaa Coaching brand identity was designed to visually express growth, empathy, and psychological safety. The brandmark takes the form of a blossoming flower—an organic symbol of growth that ties back to the Guarani meaning of “Kakuaa.” Its fluid, unfolding shape reflects the natural process of personal development and transformation.
We paired this with a warm, earthy palette that evokes comfort, trust, and groundedness—qualities central to Kakuaa’s coaching philosophy. The tones were chosen to feel both inviting and reassuring, mirroring the safe, nurturing space our client cultivates for meaningful growth.
Together, these elements form a cohesive identity that feels both deeply personal and quietly empowering.
Brand messaging
Working closely with our client, we developed Kakuaa Coaching’s brand messaging to articulate the heart of her practice — what growth means to her, what sets her apart from other coaches, and how she approaches transformation with empathy and purpose.
Together, we defined her coaching story, coaching philosophy, brand values, and personality — the foundations of a voice that feels authentic, grounded, and distinctly her own. These elements became the building blocks for website copy that goes beyond generic coaching language, capturing the warmth, safety, and human connection that lie at the core of Kakuaa Coaching.
Web design
With the brand identity and messaging in place, we designed and developed Kakuaa Coaching’s website on Squarespace — choosing a platform that would be both visually cohesive and easy for our client to update independently in the future.
The site was shaped around her coaching philosophy: a warm, inviting digital space that mirrors the sense of safety and trust she creates in her sessions. We proposed a clear sitemap and content structure for each page, guided by competitor analysis and keyword research, ensuring that the website not only tells her story beautifully but also supports discoverability and long-term growth.
