Gudsht
Born out of the pandemic to spread gud vibes in the midst of sh*tty times, GudSht began as a delivery-only cocktail brand with a playful twist on the otherwise serious world of mixology. What started as a lighthearted experiment quickly became a hit, eventually evolving into a full-fledged bar where everyone could enjoy a gud time at a gud value.
Launched just days before Singapore’s first Circuit Breaker, GudSht emerged in a moment of collective uncertainty — and that spirit of resilience and humour became its superpower. We worked with the founding team to shape a brand identity and content direction that captured their upbeat irreverence while staying agile through fast-changing circumstances.
The result? A brand that doesn’t take itself too seriously — mischievous, fun, and refreshingly human — serving as the perfect antidote to a world that desperately needed a drink (and a laugh).
Services
Brand identity and messaging
Cocktail bottle design
Brand photography
Industry
Hospitality
F&B
Cocktail bottle design
There’s a drink for everyone.
We designed a series of cocktail bottle labels, each with its own personality and backstory within the whimsical GudSht universe the team created. Every label was crafted to feel like a character — bold, mischievous, and full of attitude — reflecting the brand’s playful spirit and offbeat charm.
The cocktails themselves were developed by the GudSht team, and our designs brought their creations to life visually — turning every bottle into a collectible piece of the brand’s storytelling experience.
Team portraits
Life’s too short for boring portraits.
We wanted the photos to feel as alive as the people behind the bar — bold, expressive, and full of character. Instead of stiff headshots, we played with coloured lights and props to bring out the team’s fun, rebellious energy.
The result? A series of portraits that capture the heart of GudSht’s personality: unapologetically playful and always up for a gud time.
Photography
When GudSht opened its first bar and retail store at Cineleisure, it was time to bring the brand fully to life through photography and videography — capturing everything from the cheeky personalities behind the bar to the unforgettable moments shared over every drink.
The visuals celebrate what GudSht stands for: good vibes, fun times, and a splash of mischief in every frame.
